I was inspired to begin a startup for a few reasons.Primarily,let me be brutally honest,our family suffered severe losses during Corona. Secondly, working as a volunteer in URI( United Religious Initiative) we always preach about the climate crisis, eco friendly products, ways to save our planet, etc. So my core idea was to concentrate on eco friendly products. When my husband and myself were on a tour to North India, we tumbled upon cotton rope products and we both fell in love for the products. Already we were contemplating the idea of a new venture and so thought why not these cotton rope products. Third I noticed a gap in the market for items that are both practical and aesthetically pleasing, especially when it comes to storage and home decor. Often, you have to choose between something that works well and something that looks good. I wanted to offer both.